STRATEGY DIRECTOR—MARKETING

Posted on June 15, 2016 · Posted in TELECOMS

An international consumer electronic company based in central London is looking for a Global Strategy Director in London.

You will be focusing on shaping and evolving company brand strategy, articulating brand DNA; as well as developing communications strategy for flagship/hero campaigns.

Key Responsibilities:

  • Systematically reviewing trends in brand building across industry to provide relevant case studies and learnings
  • Regularly and rigorously studying competition to provide insightful analysis
  • Regularly reviewing company brand health, shaping and evolving company brand strategy
  • Articulate narrative of company brand story, and brand DNA
  • Reviewing comms landscape and reviewing relevant case studies/learnings
  • Develop comms strategy for flagship/hero campaigns
  • Develop high quality brand presentation for externally and internally use
  • Provide strategic support for big brand projects /initiatives

Experience, skills and qualifications required:

  • The role requires strong strategic thinking, and expertise in brand and communications
  • Expertise in brand/brand strategy and new way of thinking in brand development in 21st new era
  • Extensive knowledge in brand building in theory and practice
  • In-depth understanding and insight of strong global brands and how it has been built, able to articulate their brand strategy/generate learnings
  • Knowledge in comms landscape and winning campaign case studies
  • Expertise in comms strategy development and campaign development
  • Good communications skill in written and verbally
  • Good analytical skills and insight-driven
  • Embrace new thinking new idea and different culture

Minimum required language knowledge (speaking+writing):

  • English

Job Location:                  London
Job Reference:               113723
Job Type:                          
Permanent
Job Rate/Salary:          
Negotiable

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